Author Archive for: ‘Marketing’
What’s “The Difference”?
For this Harvest Week, we will use our menus and our messaging to bring into focus some food-related issues of our time: the benefits of local and seasonal; reducing our consumption of meat; and hunger awareness. We will feature local foods and farmers; tasty meat-free options; and will seek ways to support those that are hungry in our communities.
Beyond tasting better, local ingredients reduce long-distance trucking & increase support for local economies one farm or artisan at a time.
Why Less Meat?
“Factory Farming” supplies most of the world’s meat. Here are some of the hidden costs of this choice: It accounts for 1/5 of global greenhouse gases (more than all forms of transportation, combined). If all Americans went meatless one night a week for a year, that choice would have the same effect on emissions as taking 30-40 million cars off the road for that year. It takes 450 gallons of water to produce ONE POUND of ground beef. The average person needs 1 gallon of clean water a day to survive. Globally, 2.7 billion face clean water scarcity.
Why Hunger Awareness?
Too often, at home and when eating out, we waste food. We prepare more than we need, and sometimes we eat more than we need, but good food ends up in the trash every day. Meanwhile, 795 million people, globally, do not have enough food, and 1 in 6 Americans struggle with hunger
In case you missed it as you were scraping the snow off your car, spring officially began over a week ago. But the signs are there, with more every day! Among other things, spring is characterized as a season of renewal, rebirth, refresh, re-imagining. Sometimes that means cleaning up or cleaning out; donating clothes and stuff; planting flowers, fertilizing, pruning.
How do these activities and intentions manifest at work? April tends to look like an episode of Survivor in the MG world. Thinking about anything other than the work at hand is difficult if not laughable. And, yet, as we plow through the busy day-to-day demands and #allthatextracatering, we still have our own spirit to nurture and tend as well as the spirits of our teammates.
“Life is like an echo, what you send out comes back to you.” —Chinese proverb